![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/d0c5f6ac-690e-4427-9ac6-77296a4625e6_rw_3840.png?h=320b68f710737b3e7796f76b47956fb3)
Art Director: Dave BaRTon
the mission was to design a clean and versatile logo mark, that show case the winter sports, icy landscape with a hint of Chinese flavor.
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/774a61ef-0c8f-4c43-bdf4-c0885572c722_rw_1920.png?h=bbf3a21c07b7c0467ce77dcf8da73c36)
The entire design team came up with many great ideas, below are selections from what i created
Key concepts:
the Chinese characters of BEIJING 北京
snow mountains
Greatwall
2022
the Chinese characters of BEIJING 北京
snow mountains
Greatwall
2022
A group of extremely talented artists contributed to the logo concept, below are some of the ones I designed
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/1e0eaa8a-e51d-4213-ae9d-0f0397544bd3_rw_1200.png?h=d29e1a18cb53850c510d018db0342dad)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/15f06b39-059f-45e9-aba4-f49105294e57_rw_1920.jpg?h=7147f9422d5fedd22d605fedcc48eb93)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/306797d8-b559-4428-b999-ad48389417e4_rw_1920.jpg?h=db5475ac9aa35c08542a45468232dbf4)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/31aba46e-46bf-4227-9cec-c700bbba420d_rw_1920.jpg?h=2fe87c15fb2fc394c1a2606e39f22226)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/fd3debbb-a057-41be-a04b-00d3d9a01491_rw_1920.jpg?h=3eff5feae9b442b60378c0c85c62a97b)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/1e7d272a-0601-4335-9ff3-f9f42f225005_rw_1920.jpg?h=83472ce479e7b25c4a1db4c434c45e90)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/dda6cb28-728c-496c-8102-052d647dadff_rw_1920.jpg?h=87b9389af4ccc9ed195fd243a7c08e35)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/f741a9cb-48ee-4efd-b7f8-5a5186571c43_rw_1920.jpg?h=87bb0e84e15e98811c24cc8ed26f5a63)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/6a21f555-2cc2-4d95-91a1-f4b9ee819d09_rw_1920.jpg?h=1eab1865df6eefd62e90cc390e978e31)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/13e46a7b-28e9-4179-ba00-0c431169bbf5_rw_1920.jpg?h=dc9836cfe282f9e55e5eeb10f901d836)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/0a3b60f3-23c5-406e-b220-033ab6651a7e_rw_1920.jpg?h=4b05344f985b352935df849bbb84df25)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/1dfd2ae6-6ee3-4f88-a786-f80c66a76161_rw_1920.jpg?h=5667e9d8f4783ef3f6fc0535aee631cb)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/aa292947-2703-4a70-9d0b-8e805545f3a8_rw_1920.jpg?h=f8e43c52c34e318c668ab0ec29f01ceb)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/b6532d2b-a554-4a62-b032-d0bdcaf205e8_rw_1920.jpg?h=9492c8c3943939c72dffe67f1d4d581d)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/55de95af-44eb-48c4-9d3f-bba7f6fff4cd_rw_1920.jpg?h=6494ba1d7301b79e0b8c8f71d89855ef)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/14aab3df-6a0f-447f-ac72-2c787e166182_rw_1920.jpg?h=2132fa2d8fc4fa0c84941dff971b8515)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/a277f0b0-3a88-4d47-a652-1311026ac61f_rw_1920.jpg?h=300ea306985669f1e68d89e37fea73c4)
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/54456bf1-c829-44ae-8078-9e4f1a8e30f5_rw_1920.png?h=88dc31cf5bb30c98ddfc89a333c10583)
Final
![](https://cdn.myportfolio.com/092384ca-2e70-463b-8b7b-8b51c2d8566b/138aab9a-ee06-4039-9e75-f96aa87ab015_rw_1920.png?h=42e14192f4dadd6335c324bc715ce910)